For the first installment of our feature series, we are pleased to present gentle Gerald! His heart is filled with enthusiasm for his extension services work at our supplying company, but don't let us tell you - read on and get to know Gerald.
While Fair Trade is a phrase that you are likely familiar with, Direct Trade is less often used. Coined in the coffee industry, Direct Trade takes key properties of Fair Trade Certification standards, and removes some steps or parameters that many view as bureaucratic or even exclusive to certain farmers from participating.
Once entrepreneurs incorporate methods of value addition - whether through agriprocessing and extending shelf-life or investing in organic certification - they not only have the opportunity to sell a higher value product, they also create job opportunities for others.