Farmers that don't work on large plantations often rely on their harvests to be picked up by middlemen. As they these traders pass through, they'll purchase a few sacks or bundles, and whatever goes unsold stays rotting on family farms.
This is not only an issue in that Ugandans miss opportunities to make use of their hard earned harvests, but also because without strong value chains, the economy cannot effectively address unemployment and businesses stagnation.
The tendency to copy is valid - resources are often limited to innovate and many people in Uganda like what they know, there is a strong traditional culture.
Once entrepreneurs incorporate methods of value addition - whether through agriprocessing and extending shelf-life or investing in organic certification - they not only have the opportunity to sell a higher value product, they also create job opportunities for others.
Value addition leads to value and supply chain development. Instead of shipping plantains raw to Europe or the US to be processed there, we keep the whole process in Uganda.
By encouraging creative and high-quality supply chains, we also attempt attract the youth population to the potential of the agricultural sector, to see beyond the boring or antiquated views of farming.
Certainly, this all takes time, and we play a small part, but we are committed to challenging and transforming the way supply chains currently operate.
We refuse to remove Uganda's rich resources to be turned into value in other countries - we instead choose to be patient, and grow the supply chains organically in-country.
This is what sets Amazi apart, and this is what inspires us to keep bringing goodies from The Pearl of Africa to you!